The genesis for this logo is from a Thomas Jefferson quote the client was already using: “Agriculture is our wisest pursuit, because it will, in the end, contribute most to real wealth, good morals, and happiness.”
In researching more about Jefferson, I learned he developed the moldboard plow. The profile of the moldboard is used for the logo. It is then mirrored, creating an arrow giving a sense of direction and forward momentum. Jefferson's quote, along with the drawing of the plow, are on the back of the business card.